Advertising on The ASBA
View a few examples
of campaigns we've run.
Q: Why advertise on
The ASBA?
Largest animal related site on
the Web
Excellent demographics
Flexibility on ad campaign,
budget, creative details
Low-priced ad rates
The ASBA is quite simply, the best site at
which to target outdoorsmen. A recent
competitive analysis, conducted
concluded
that The ASBA had 17.58% market share of
all surfers interested in animal use content The
ASBA's staggering marketing share illustrates
its importance and dominance when it comes to
information on animal use. Over 1/3 of men
and women interested in this type of content
will pass through The ASBA website.
Advertisers love The ASBA because of its
low-rate ad rates. But inexpensive ad rates
without good demographics on an irrelevant site
are useless. That is why The ASBA takes pride in
offering advertisers economical, effective and
uncomplicated ways to promote their product or
brand.
Some companies only use CPC models or
pay-per-search means of advertising. That is the
wrong approach. If all online marketing were
measured strictly on the immediate, post-click
conversion, nobody would spend another dollar.
The reality of good marketing strategy is clear:
People enter a market for most products or
services at a variety of stages in their
personal buying cycle. If you target only those
people who have done their research and are
ready to buy, right now, you will miss the
majority of your market.
The ASBA has built its reputation on
providing compelling content for a captive and
affluent reader base. The website's layout,
reputation of integrity, global reach, and user
demographics make it a goldmine for any
advertiser who wants to promote a new product,
build a brand, or acquire a new clientele.
Best of all, and more so than the other
Neilsen/NetRatings Top 500 websites, The ASBA is
flexible regarding advertiser demands,
and works closely with all its clients to ensure
that their ad campaign reaps the best possible
results.
The ASBA takes pride in being in close
contact with advertisers. The ASBA deals
with clients promptly and adjusts campaigns as
the need arises.
Q: Where does The
ASBA get exposure from?
The ASBA's popularity has garnered the
attention of some of the leading sites on the
Web, who feature The ASBA,s unique animal
related targeted content. AOL, MSN.com,
Lifeminders, and Netscape.com have all utilized
The ASBA's content.
Of course, The ASBA's reach far exceeds the
biggest portals. It has major search engines
like Google.com sending thousands of new readers
over to the site every day, which in turn, gives
advertisers fresh daily exposure to new
users. Readers hail from over 150 countries, but
come predominantly from the United States.
Marketing deals with firms like Overture and
Altavista also ensure that The ASBA continues to
look forward and build its audience base, as
well as increase exposure to its advertisers.
Q: What are The
ASBA's demographics?
65% are men -- the remaining 35% are women
seeking to discover more about animals in
sports. 91% of The ASBA's readers have bought
something online.
Other highlights from the Nielsen/NetRatings
audience profiles:
94% are over 18
64% are between 21 and 49
years of age
43% earn $75,000 USD or more
78% are college educated
Q: What is the
minimum spending budget?
Unlike most major websites, The ASBA does not
enforce a minimum spending budget regarding its
advertisers. Let ASBA know what your target
budget is via
e-mail
and the site's professional staff will
craft a marketing plan catered to your needs.
Q: What kind of ads
does The ASBA accept?
The ASBA is very flexible with ad campaign
proposals. The site offers a variety of ad
formats and sizes, including rich media.
Advertisers can run United Virtualies' Shoshkele,
Unicast Interstitials, or even pop-unders. Costs
do vary for each format, however.
The ASBA standard banner ad sizes are
125x125, 468x60, and 120x600. The ASBA also
provides a variety of other venues that
advertisers may take, including:
Text links
Rich media
Advertorials (sponsored
articles)
Newsletter ads
Recommended product boxes
Site of The Day
Sponsorship packages (includes
surveys or questions)
Buttons
Q: Where can I put
my ad?
The ASBA's most popular ad campaigns run on 4
main ad slots:
The top of the page - 468x60
banner
The left-side (above page
fold) - 125x125 banner
Right-side skycraper - 120x600
banner
Top-right (above page fold)
text links on each page
Bottom of Page, Recommend Box
- 200x143 banner
There are still other options available,
which can be discussed with our Ad Sales
Representative.
Q: Can I promote my
product through an article?
Yes. The ASBA publishes sponsored articles
commonly referred to as advertorials, which
serve to give advertisers the opportunity to use
an article format to promote their product or
brand. The article is clearly marked as being
sponsored to protect The ASBA's readers as well
as the advertiser, and may be written by an ASBA
author or the advertiser.
|
Run of Site Ad Rates
(Exposure in all
areas of TheASBA.comweb site):
Real time tracking is furnished on all ROS
banner campaigns. Advertisers will be
notified upon launch of campaign during the
course of their advertising. 1 FREE BANNER
is available per campaign. Ad rates below
are based on month to month subscriptions,
and campaigns can be cancelled at anytime.
Sign up is simple (just select your package
below to get started) and a representative
will contact you within 1 business day for
any special needs for your campaign. Ad
Campaigns are typically up and running
within 1 business day of your order.
 |
Click Here For Pricing
Information
If you would like to make further inquiries,
contact TheASBA.com by: E-mail:
advertising@theasba.com
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